The Team



Patricia van den Akker - creative business adviser, trainer & coach

Dream Plan Do was Patricia's idea, and is the result of training and coaching 1,000s of creative businesses for more than 15 years.

She writes a regular business column in Crafts Magazine (published by the Crafts Council of England) and has worked with a wide variety of organisations including Etsy UK, Not On The High Street, University of the Arts London & Central St. Martins, Top Drawer, 100% Design, Design Junction, Yorkshire Art Space and Emergents and many many more.

Patricia is known for her practical but strategic approach, her inspirational and can-do attitude, her creative and thought-provoking questions and her passion to help creatives build better businesses.

For years Patricia wanted to make her approach more accessible to a wider range of creative businesses, and the Dream Plan Do monthly planner is the result: it's like the coach you wish you could afford.


Rachael Taylor - surface pattern designer & Founder of Make It in Design

Rachael Taylor is an internationally renowned surface pattern designer, illustrator, published author, public speaker & teacher. She is the Owner & Founder of the Rachael Taylor Studio & the Co-founder of Make it in Design & the groundbreaking e-course The Art and Business of Surface Pattern Design.

To date, Rachael has collated an impressive (& still growing) list of global clientele & has had over seventy pieces of her work published across many well known design publications as well as several press & media outlets.

She is a wonderfully inspiring creative business women with a fabulous team, who are always a delight to work with. Rachael contributed four colourful and finely illustrated quotes for the monthly planner.

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Zoe Chan - Typelark

Based in London, Zoe is a letterpress printer and graphic designer, specialising in typography. Her business name is ‘Typelark’ - An Adventure With Letters! She designs prints, greeting cards and gifts, then hand-prints them on her Adana letterpress.

Zoe contributed 4 beautifully hand-crafted letterpress designs for the monthly planner quotes, and she also printed especially a unique A5 print as a gift for our 260 original Kickstarter backers who helped us achieve our goal of £12,000.


Yeshen Venema - photography & video

Yeshen runs the agency Yesh & Tash from their Islington studio alongside her wife Natasha. He has become the 'Designer/Maker's favourite Photographer'. He did a marvelous job in creating the Kickstarter intro film for Dream Plan Do, and all the photography too.






Guy Sexty

Guy Sexty is an award-winning designer and typographer. He creates advertising, brand collateral and digital experiences for some of the world's biggest brands.







Catherine Russell - Editor & copywriting

Catherine made sure that Patricia didn't waffle too much and that she didn't add too many Dutch-isms too. She is super-organised, and fabulous in spotting gremlins and dotting the 't's. Her copy writing helped our Kickstarter campaign sizzle and connect.


Tess Bygge - All round support

It was Tess who said to Patricia to 'go for it', and from her new home in Sweden she helped with marketing and editing, and making sure that Patricia could concentrate on her job.